Aditya Arora·Snowball
Rate Card Advisory · May 2026
Prepared for Aditya Arora

You charged ₹1,75,000. It was worth ₹3,45,000.

The May 13 sponsored post hit 128,152 impressions and 84,844 unique humans, of which 8,908 were founders and co-founders and 49,720 were decision-makers. This is what your next sponsorship should be priced at, and why.

0Followers, today
0Impressions / month
0Growth, last 19 days
Aditya Arora
Live · May 19, 2026
What the May 13 post delivered

A top-percentile post for the brand, and a snapshot of who actually reads you.

Post URL
li/share/7460383887429414912
May 13, 2026 · 5:42 PM IST
0
Impressions
0
Unique members reached
0
Profile viewers
0
Saves
0
CTA button clicks

Inside the 84,844 reached, by job title

Founder + Co-Founder 10.5%8,908
CEO 1.1%933
Product Manager 2.6%2,206
Software Engineer 4.6%3,903
All Senior + Director + Owner + Manager49,720

Source: LinkedIn Content Analytics, May 13 to May 19, 2026.

Where they sit, geographically

56.5%

of reach concentrated in Bengaluru, Delhi NCR, and Mumbai. The exact Tier-1 metros where Indian B2B SaaS and D2C buying decisions are made.

22.0% Greater Bengaluru
19.7% Greater Delhi NCR
14.8% Mumbai Metropolitan
4.1% Greater Hyderabad
2.8% Greater Chennai
The math behind the new ask

What a brand would have to spend to replicate this on LinkedIn Ads.

Ad-equivalent cost · 100K impressions

Founder + Co-Founder targeting (10,500 impr · ₹3,250 CPM)₹34,125
CEO targeting (1,100 impr · ₹4,250 CPM)₹4,675
Decision-maker layer (40,000 impr · ₹2,250 CPM)₹90,000
PM + Engineer + broader B2B (48,400 impr · ₹1,400 CPM)₹67,750
Multi-campaign management overhead (+30%)₹58,650
Targeting inefficiency on LinkedIn Ads (+20%)₹39,100
100K impressions of matched audience₹2,94,300

A brand wanting 100,000 impressions of an audience that matches your natural composition needs roughly ₹3 lakh of LinkedIn Ad spend.

Your May 13 post, in supply-side terms

Impressions delivered organically128,152
Ad-equivalent value (at ₹2.93L per 100K)₹3,77,000
Floor before trust premium, conservative₹3,45,000
Creator-trust conversion lift (B2B India: 4-10×)+30-70%
VC authority premium (institutional endorsement)+20-30%
Real value delivered to the brand₹4.5-6L

A VC sponsored post is not just creator content. It carries the implicit signal of the VC has vetted you. That premium does not apply to a generic creator at the same follower count.

The new rate card
Floor · pure ad-equivalent
₹3,50,000/post

Walk-away. Below this you are working below the cost a brand would pay LinkedIn Ads to reach the same audience, with zero trust premium captured.

Anchor · default opening
₹4,75,000/post

Ad-equivalent plus 30% trust capture plus 20% VC authority premium. Brand still keeps the majority of the 4-10× conversion upside. Use for Indian SaaS, fintech-for-founders, and cap-table tools.

Premium · USD-budget brands
₹6,00,000/post

For Notion, Linear, Stripe India, Vercel, AWS for Startups, Google for Startups. They convert USD budgets and won't flinch at this for proven Indian founder reach.

Format and rights add-ons
Video format+40%
Carousel+20%
Brand repost rights+30%
Whitelisting (run as paid ad)+60-120%
30-day category exclusivity+35%
90-day exclusivity+80-150%

The May 13 post sold for ₹1.75 lakh. The same post, priced against the cost a brand would have paid LinkedIn Ads to replicate the audience, was worth ₹3.45 to ₹4.5 lakh. At your current 188% growth per 19-day cycle, the next sponsorship will reach an audience 30-40% larger than this one. Lock the new rate card before that compounds.